Events By Queena creates unique immersive experiences that connect premier brands with upscale Asian-American communities. Powered by marketing strategies, cultural insights, and a vast network of connections, we boost brand visibility with events that enhance consumer relationships.
Events By Queena goes beyond simple “impressions” to enhance the actual impact of experiential marketing events. We specialize in attracting the right attendees, crafting memorable experiences that build lasting relationships and generate media buzz, elevating brand awareness and perception, and meeting business objectives.
Market data reveals that Asian consumers are a primary profit source for luxury brands, with that market predicted to grow in the coming years. But many businesses struggle to engage these influential consumers due to a lack of cultural understanding. As a minority-owned agency, we understand the distinct values of the Asian-American community, including a thirst for luxury and exclusivity, respect for both tradition and innovation, and a quest for quality and expertise. Attracting and engaging this community requires a mix of genuine connection and thoughtful experiences that honor Asian culture and values, not just “social media ready” décor.
Our experiential marketing strategies are designed to captivate your audience and leave a lasting impact on their minds. We'll help you create a buzz around your brand, from virtual to in-person events. By creating interactive and immersive experiences, we generate lasting impressions that drive brand loyalty.
We are dedicated to bringing your brand vision to life, ensuring your event is engaging and memorable. The process begins with working closely with you to understand your brand, target audience, and event objectives. We then research your industry, competition, and trends to identify opportunities for differentiation and engagement. Led by experiential marketing expert Queena Qin, our team of event strategists and creatives will develop innovative experiences tailored to your customer’s tastes and designed to fit your brand and business objectives.
We can help plan and manage every aspect of your event, from venue selection and logistics to event design, catering, and entertainment. We will oversee all logistics, vendors, and staff to ensure your event is executed smoothly. We provide a detailed post-event analysis when requested, including attendance, engagement, and feedback from attendees. We use this data to identify opportunities for improvement and make future events recommendations.
Our network of true Asian-American influencers — not just aspiring models — sets the stage while also providing the grassroots marketing your brand needs in the community. We will concurrently reach out to relevant media outlets in the market. Together, we can help you build brand awareness with new audiences.
Whether you want to target the Asian American community or tap into the overall US market, we can help you create tailored content that includes translations, cultural considerations, influencer collaborations, and localized content that will resonate with your audience.
We provide strategies and creative direction that will optimize your social media presence and audience engagement. This can involve identifying key metrics, developing a content calendar, and creating engaging content that drives traffic to your business.
We work with experienced partners and our own talent network sources and direct sophisticated user-generated content (UGC), such as social media posts, videos, reviews, and testimonials. This can build trust and credibility with your audience and create a community around your brand.
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